Both Soggy Dog and the FE19 range are now available at Trade Prices to select Retail outlets. With a minimum trial order value of just £100 ex VAT and postage paid on all orders over £250 ex VAT Waglife also offers 30 days payment terms after the first order following a successful trade reference check.

Exclusive to Waglife, from the home of Dennis the Menace and Gnasher on the banks of the Tay in Dundee comes FE19. Durable, high quality and innovative products that Gnasher would certainly enjoy, these products are made by the company that makes tents for the British Army making the FE19 range one that is designed to withstand all the vigours of an active outdoor lifestyle and more.

Hands up, who likes the smell of wet dog? Get your customers to replace their old towel (why would it be any good for the dog if it no good for humans anymore?) with one of the super absorbent Soggy Dog Towels. Made of machine washable, rugged, super absorbent terry cloth it has hand pockets on each of the four corners to give greater control when dealing with a wet and wriggling dog and offers greater manoeuvrability to get between toes, inside ears and around the muzzle. The soggy dog looks good enough to hang by the door and so it also comes with a convenient loop so you can!